Sales Hacked
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B2B SaaS · pricing page

The Three-Tier SaaS Pricing Page (Sales Edition)

An anchor, a target, and a decoy — the same trick that runs marketing pricing pages, deployed on enterprise quotes.

Grey hat
5/10
Brand: Northwind Sales Cloud (representative) Companion: see this on Marketing Hacked →
The play is exposed. Hover or tap a marker to read the technique.
Pricing page
Pricing your CFO will sign off on.

Most teams pick Growth.

url: northwind.io/pricingtiersJson: [{"name":"Enterprise","price":"$2,400","note":"For 100+ reps","highlight":false,"features":["Everything in Growth","Dedicated CSM","SSO + SAML","Custom SLA"]},{"name":"Growth","price":"$390","note":"Most sales teams pick this","highlight":true,"features":["25 seats","Conversation intel","MEDDIC scoring","Salesforce sync"]},{"name":"Starter","price":"$190","note":"For < 10 reps","highlight":false,"features":["10 seats","Basic call recording","Email-only support","—"]}]
Plays at work in this teardown
1The Decoy Tier2The Assumed Close3The Decoy Tier

Recipe

  1. Order columns High → Target → Low so the anchor sets the reference first.
  2. Make the target plan visually loudest: border, badge, button color.
  3. Price the cheapest plan close enough that the upgrade feels obvious.
  4. Use feature checkmarks that emphasize what the cheap plan lacks.

What not to do

Hiding material limits (rate caps, seat caps, integration tiers) until after checkout. The decoy is fair play; ambushing buyers post-signature is not — and procurement remembers.

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